Now travelling is fun: Interview with Varun and Paul. “Right now we have a short term plan of expanding the fleet of taxis to 5000 across different cities in India apart from Mumbai and are busy working for the same.”[...]

It is no secret that Digital Out-of-Home (DOOH) plays less than a minor role in India’s Outdoor Advertising industry. The comparison of Digital Signage revenue numbers shows that India’s market size is just a tiny fraction of what is happening in China and the USA. This is not for lack of trying: DOOH has been [...]

When setting up a new business and trying to make it an established company, every investment made has to be analysed carefully. Investing in air tickets to go to Delhi for the Exchange4Media and Network2Media hosted OOH Conference and Awards was one of the best decisions we had made. As a newbie [...]

Hey there, For our first post, we’ve got a start up’s account of the Out of Home Conference 2012, that was hosted by popular advertising websites – Exchange4Media and Network2Media, in March at New Delhi. Paul Schwarz, En Route’s co-founder attended this event for the first time and he’s [...]

Welcome to India’s first ever blog focussed purely on the Indian Digital Signage Industry! We aim to bring to you the latest news, updates, and happenings as well as our two cents on how we could advance this field here in India. Digital Signage as we all know holds major potential in India. From our past few [...]