Advertisement >> Media Comparison
In-taxi advertising can be looked at as a symbiosis of Digital OOH and Online Marketing, reaching it’s audience in an interactive way while they are on the move.
Let’s have a detailed look at how it fares against other media
  TVC PRINT RADIO OOH ONLINE ADV
 Reach Mass Mass Medium Mass /Medium Mass niche
 Interactivity
 Accountability
 Wastage Very High Moderate High Very High Low Low
 Call for action
 Targeting
 On the move NO NO YES YES NO YES
 Pricing
 ROI
 
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